Urban Strike takes place in 2001 (2006 in SNES/Game Gear/Game Boy release) and centers around the antagonist H. R. Malone, a millionaire media mogul, ex-presidential candidate, and fanatic cult leader who promotes a moralistic agenda that will expunge corruption from America and promises that his personal security force will tackle crime. Despite being considered dangerous, Malone's charisma has won him many American followers.